Zent New York

About Zent New York

Zent New York is a luxury Scents & Moods brand located in New York, They are developing over 50+ scents for your home, office, and large space to create a pleasant and inviting atmosphere and have the best kind of feeling from the very moment you wake up in the morning until it’s time to relax again at night. My role for this brand defines as art director. Since we have a small team. We are working closely and putting on different hats. The best experience from this role is being able to push beyond my limitation from the creative mindset to the marketing strategy.

How do I build the brand from scratch?

Building this brand identity isn’t as easy as I was anticipated. There’s many error & trails that we have to go through but it’s part of the beauty. without making any errors, we won’t understand if we like the final design or not. Our main concept is Clean, Minimal, Elegant, and Luxury. We started from the refill bottle package design.. which took us about one month to actually finalize the work. You can see from the content below how many drafts we have done. Once we nailed down the style, we were able to move to the next product.

Consistency is the key

Once you establish the brand identity. Everything else is as easy as copy & paste. The same brand works can go from package design to social media posts. It’s very important as a graphic designer to be able to keep the brand consistent and successfully built recognition to the brands.